Hike In US Dollar Prices Negatively Impacts PC Sales In Q3 2015
PC may have a loyal and dedicated community but even they can’t do much when currency rates, especially the rising US dollar prices are the ones killing off the PC sales according to the accountants at Gartner, an IT research and advisory firm based in Connecticut.
Mikako Kitagawa, principal analyst at Gartner says: “The global PC market has experienced price increases of around 10 percent throughout the year, due to the sharp appreciation of the US dollar against local currencies.”
In the third quarter of 2015, worldwide PC shipments have fallen 7.7 percent to 73.7 million and the cause of this sharp sales decline in Europe, Middle East, Africa, Japan and Latin America is the rising US dollar price. Asia Pacific and US however were more stable, according to Kitagawa.
Despite the launch of Windows 10 in the third quarter, Gartner found that desktop PCs continued to show weakness with a “high-single-digit decline,” while the segment that combines notebook PCs and premium ultrabooks — such as the MacBook Air and Microsoft Surface Pro — recorded a “low-single-digit decline”.
Judging by the minimal impact of Windows 10 on shipments in the quarter, it seems highly unlikely that Microsoft’s latest OS will be able to improve upon these sales figures even though it recently reached 110 million installs.
Kitagawa said PC manufacturers waiting for the Windows 10 purchasing to begin, should adjust configurations for 2016 without the impact of price hikes seen in 2015, which will lead into more stable market conditions in the upcoming year.
There is however a ray of hope in the 4th quarter of 2015 as soft recovery will begin, with Windows 10 starting on appear on new PCs instead of upgrade for the already existing ones.