AdBlock Plus Creator Sets Up ‘Independent Board’ to Oversee Whitelist Ads
The creator of AdBlock Plus — Eyeo — is looking forward to set up an ‘independent board’ which will decide which ads are acceptable to be placed under a whitelist banner.
The announcement comes a day after Eyeo won a court challenge from Alex Springer – a German publisher. AdBlock Plus has been accused of asking publishers for money in exchange of displaying ads to its users.
Denying the accusation, Eyeo said that advertisers who wish to be included in the whitelist must abide by the laws that state against the usage of intrusive and annoying adverts.
Reportedly, about 70 companies have signed up to be included in the whitelist, but their names have not been revealed thus far.
Speaking of this, the co-founder of AdBlock Plus, Till Faida, said:
Users determined the original criteria and can object in our forum to whitelisting proposals, but since we were the only ad blocker to offer such a compromise we have taken on a large role in the day-to-day maintenance of the criteria,. We have been looking for a way to make the Acceptable Ads programme completely independent while also updating the criteria to evolve with changing forms of online advertising. An independent board solves both issues.
The introduction of whitelist will certainly create a middle ground for users as well as the publishers.
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