YouTube Red, Google’s Ad-Free Subscription Service To Launch on October 22
Google is set to launch its much anticipated ad-free, subscription-based video service on October 22. Originally launched as ‘YouTube Music Key’ in August of last year, the new all-in-one subscription could be called ‘YouTube Red,’ according to a new set of leaked screenshots.
First spotted by Android Police, the rumored screenshots show some text which seems to be the product description for the alleged YouTube Red. The text reads: “With YouTube Red, keep videos playing with the screen off. Turn on background play.”
The new subscription model has been in the pipeline for quite a while now. Recode reports that the company has sent numerous emails to channel owners, asking them to agree to a new set of terms and conditions by October 22, or their monetized videos would be switched to private.
The emails won’t mention if the subscription-based YouTube Red will launch on that day, but it’s expected to be within hours of that.
The pricing structure of YouTube Red is not known at the moment, but we can expect it to be around $9.99 per month. That is to better compete with other music streaming sites like Spotify, as YouTube Red will include Play Music Unlimited.
The membership will also remove paid advertisements from YouTube, but won’t affect paid channels, or any other pay-to-view content.
YouTube Red will launch in the U.S. at first with other regions to follow at a later date. With the anticipated timing of the launch just around the corner, it’s likely the YouTube Red subscription will be announced at Google’s September 29th event.