Coca-Cola Continues To Celebrate 100 years of Contour, Exhibits ‘Art Of Happiness’ in Lahore
Marking the 100th anniversary of its iconic Contour Bottle, Coca-Cola Pakistan conducted a host of different activities this year aimed at paying tribute to what is perhaps the most recognized packaging of any product or brand globally.
Among the many activities, the Pakistani brand team organised an exhibition, titled “Art Of Happiness,” on Saturday at Al-Hamra Art Gallery in Lahore. The two-day exhibition showcased the art works of shortlisted students from the Beaconhouse National University (BNU), National College of Arts (NCA) and Pakistan Institute of Fashion Design (PIFD).
The competition was organised by Coca-Cola as an effort to promote the concept of happiness through design and arts. A number of students from different universities participated in the contest.
The panel of judges, which comprised of Visual Artist Ayesha Jatoi and Alhamhra Art Council Deputy Director Programme Zulfiqar Zulfi, chose three finalists whose artworks will be displayed at The World of Coca-Cola Museum, Atlanta Georgia.
The winners included Sana Iqbal from BNU, Ahmed Javed from NCA and Muznee Mubashir from PIFD. They were rewarded with cash prizes totalling Rs 300,000 and Rs 100,000 to each winner, along with certificates of appreciation for their participation in the exhibition.
Muznee, one of the finalists, represented Coke by tree and the concept of happiness by Spirals in this art. When clapped, lights on spirals turn on and off, showing the strong bond between the brand and its customers and how it instills happiness.
On the occasion, Coca-Cola Pakistan Director Public Affairs & Communication Fahad Qadir told media that the “Art Of Happiness” is basically a medium to celebrate how Coca-Cola as a brand has done an amazing job in bringing people together and spreading smiles every day all across the world.
Qadir said that the art exhibition will take attendees on a unique journey featuring various ‘contour’ themed art crafted by the students of participating universities. “This initiative was taken to encourage the young generation to showcase their talent and to promote the art and culture of Pakistan,” he added.
The three lucky finalists on the occasion expressed their happiness to receive the award. They said that the youth of Pakistan is full of talent and that opportunities like “Art Of Happiness” could help them bring forth their flair in front of the world.
Gohar is the lead editor at TechFrag. He has a wide range of interests when it comes to tech but he's currently spending a big chunk of his time writing about privacy, cyber security, and anything policy related.