Mozilla Debuts Suggested Tiles, The Built-in Firefox Advertising
Mozilla has implemented Suggested Tiles feature, the organization’s latest commercial ad product, within Firefox. Mozilla announced Suggested Tiles back in February 2014, saying it would bring ads to the browser. The company, however, received negative response from Firefox users, and so it put the plan on hold.
Now, the company has quietly deployed Suggested Tiles, which has been rolled out to Firefox users for the past few weeks.
The feature not only shows sponsored links, but also tracks user interaction with the browser, sending the raw data to their analysis engine, Disco. The data is then saved to a data warehouse Redshift and converted into a high-level aggregate report for advertisers.
Darren Herman, Mozilla’s VP of Content Services, announced in May 2015 that “Suggested Tiles represents an important step for us to improve the state of digital advertising.” At the moment, Mozilla claims it’s not getting paid for for featuring the ads.
“Since early August,” Herman explained, “we have been delivering promoted content provided by our first wave of partners including Yahoo, a number of top tier news titles including Fortune Magazine and Quartz, and mission-oriented partners such as the Make-a-Wish Foundation and the Electronic Frontier Foundation.”
“With Suggested Tiles, we want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users’ privacy and giving them control over their data,” he added.
According to Mozilla, Suggested Tiles records and stores the following user data:
- Language preference
- Tile ID
- How many times the Tile was displayed
- Where in the grid of tiles a Tile was displayed
- What interaction the user has with a Tile:
- “Rolled over”
- “Hovered over”
Does this latest move by Mozilla make any difference to you? Will it scare away the already dwindling Firefox user base?