Apple’s iPhone Sales Expected to Fall to 2013 Levels
Analysts at Digitimes Research have warned that the introduction of new features, like the 3D Touch, “may not be strong enough to stir up demand for the new iPhones.”
The report claims that “a lack of cooperation with new telecom operators and dwindling demand for iPhone devices in China” will have the most impact on the sales of the iPhone 6s and iPhone 6s Plus.
Digitimes estimates that the iPhone 6s and 6s Plus will total 80-85 million in the second half of 2015, while shipments of all iPhone devices are expected to reach 125-130 million.
If the figures come true, then shipments will fall from the 191.3 million units Apple flogged in 2014. Apple saw a 25 per cent increase in sales that year from the previous one, settling back the sales in 2015 to its pre-China 2013 figures.
“The specification upgrades in iPhone 6s and iPhone 6s Plus, including the adoption of the more powerful A9 chips, a 12-megapixel camera and support for 300Mbps LTE and 886Mbps Wi-Fi, may also fail to instigate replacement demand,” Digitimes Research commented.
It’s not the first time the inevitable contraction of Apple sales is warned, analysts have been predicting it for a while.