Adblock Plus To Release Web Browser For iOS
For the very first time, Apple recently announced plans to allow the use of ad-blockers on Safari. Though this will only be available to users on the upcoming iOS 9 operating system. However, Eyeo, the Germany-based company behind Adblock Plus, is seeking a head start.
The company is building its own browser designed to detect and block “annoying adverts.” While Apple is expected to officially unveil iOS 9 and its ad-blocking Safari extensions today, Eyeo says the timing is all a coincidence.
“We’ve been developing Adblock Browser for months, long before Apple made the announcement about iOS 9,” a company spokesperson told VentureBeat.
The Adblock Plus software is is built on the Kitt browser, an extensible iOS platform that gives developers tools to build customized browsers. By default, the app only blocks extremely intrusive adverts, but users can manually select to hide all adverts.
According to a research, the use of ad-blockers grew by nearly 70% between June 2013 and June 2014. The exact percentage of web users installing Adblock is not known, though some studies predict it to be around 10%.
Ad blocking is seen as a controversial practice in the media realm. While it poses a significant threat to both advertisers and publishers, its usage is not illegal.
What’s your take on this? Do you use Adblock Plus?