Netflix, Google, and Others form Alliance to Develop Next-Gen Video Format
Today, seven leading Internet companies announced the formation of an open-source project, called Alliance for Open Media, in an effort to develop next-generation of royalty-free media formats, codecs and technologies. The new standard for Ultra High Definition video will reportedly enable enhanced video playback.
The Alliance’s founding members include Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix.
The official announcement doesn’t reveal much about the next-gen open media formats, though the enterprise seems designed to bypass paying MPEG LA royalties. According to the press release from the Alliance for Open Media, its initial focus is to deliver a next-generation video format that is:
- Interoperable and open;
- Optimized for the web;
- Scalable to any modern device at any bandwidth;
- Designed with a low computational footprint and optimized for hardware;
- Capable of consistent, highest-quality, real-time video delivery; and
- Flexible for both commercial and non-commercial content, including user-generated content.
The Alliance aims to create a new, open royalty-free video codec specification based on the contributions of members. Along with that, it will work on binding specifications for media format, content encryption and adaptive streaming, thereby creating opportunities for next-generation media experiences.
“Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem,” said Gabe Frost, Executive Director for the Alliance for Open Media.
“The Alliance for Open Media brings together the leading experts in the entire video stack to work together in pursuit of open, royalty-free and interoperable solutions for the next generation of video delivery.”
Mozilla, Cisco, and Google are already working on royalty-free video formats independently – known as Daala, Thor, and VP9/VP10, respectively. The endeavor will provide these companies a platform to combine their research and development work thus far.