Google Updates its Iconic Logo to Reflect New Identity
Google has just updated its iconic logo, along with minor changes to the design of its search results pages.
“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens,” the company writes in its today’s announcement.
“As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”
While the old Google colors are still there, the search giant has done away with the little blue “g” icon and has replaced it with a four-color “G” that matches the logo.
“We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future,” wrote the company.
The news comes in the wake of the big cooperate restructuring that turned Google into a subsidiary of a new parent company called Alphabet, run by Larry Page. The sleek new logo is the first dramatic change that has taken place under the helm of new Google CEO Sundar Pichai.
Google says the design change will roll out across “all” of its products soon.
Gohar is the lead editor at TechFrag. He has a wide range of interests when it comes to tech but he's currently spending a big chunk of his time writing about privacy, cyber security, and anything policy related.