Apple Readying to Create its Own Original Video Programs
The next-gen Apple TV is expected to be announced soon, probably alongside the new iPhone 6s duo at a September 9 event. Besides hardware, Apple is currently in talks with executives from Hollywood to make its own video programs, according to reports.
“The scale of Apple’s ambitions vary depending on whom is asked,” sources told Variety, but a high-level executive who has talked to the Cupertino giant said the goal is to create long-form content and compete with Netflix. Though it’s unknown whether the focus is on TV series, movies — or both.
Some reports also claim that Apple had made an unprecedented bid to secure the stars of “Top Gear,” including Jeremy Clarkson, James May and Richard Hammond, after the trio ended their association with the BBC series earlier this year. However, the tech firm eventually lost out to the retail giant Amazon.
The idea of Apple developing its own video content isn’t something out of the world, as the company is already creating original music videos for its Apple Music service.
Apple is keen on taking control of all aspects of its business and user experience, and the latest move to delve into original video content creation, is part of that big plan.
Given the fact that the company is well capitalized and impeccably branded, it’s unlikely it would encounter any initial hiccups while pulling off such an ambitious project.