Facebook Developing a Video Matching Tool to Stop “Freebooting”
Facebook is developing a new tool that aims to find matches of video content uploaded to its site without the permission of copyright holders.
Facebook video is getting bigger. Over the past year, the social media giant has seen an explosion in the amount of video viewed on its platform, posted and shared by regular users, publishers and advertisers alike.
Alongside the massive growth of video content, the company has received a number of complaints from its content partners about their content being posted without their permission. Known as “freebooting,” the practice is “not fair to those who work hard to create amazing videos,” Facebook says in a blog post.
So Facebook has decided to deploy a new video matching technology that will be available to a select group of partners. “This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across Pages, profiles, groups, and geographies,” Facebook said.
“Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”
Facebook will soon begin testing the beta version of this video matching tool with a small group of partners, including media companies, multi-channel networks and individual video creators.