Facebook’s new Digital Assistant “M” Can Make Purchases, Book Restaurants
Today, Facebook introduced their new digital assistant called Facebook M. The assistant, which is currently is being tested on the Facebook Messenger app, performs almost all the tasks that other assistants do. However, unlike Siri, Cortana and Google Now, Facebook M comes with a human touch.
According to David Marcus, vice president of messaging products at Facebook, M is “trained and supervised” by humans that allows it to do more than just responding to inquiries and requests.
“Unlike other AI-based services in the market, M can actually complete tasks on your behalf,” says Marcus. “It can purchase items, get gifts delivered to your loved ones, book restaurants, travel arrangements, appointments and way more.”
You can activate Facebook M by simply tapping a small button at the bottom of the Messenger app. Once activated, you can send the assistant a message about your request or task, and it will then follow-up with some pertinent questions, if necessary. Updates will be sent out as the task is completed.
According to the social media giant, its employees have even used M to call cable companies to set up or cancel certain services. Which is, of course, something that requires the intervention of a real person to handle the task for you.
Let’s see how Facebook M fares against its rival digital assistants. Do you think the human component could help M outrank Apple’s Siri and Microsoft’s Cortana? Let us know in the comments section below.