uTorrent Could Soon Start Charging Users
uTorrent, the most used BitTorrent client by far with roughly 150 million monthly users around the world, is planning to monetize its services. The company says it will test several alternatives to boost its potential revenue in the coming weeks.
“As you know, uTorrent is a free piece of software. To support it, we use bundled software and offers to offset the cost that would otherwise be paid directly by the user,” uTorrent wrote on its forum.
“We’ve never been satisfied with this revenue model. It requires compromises that detract from a premium user experience. We want to find a model that adds value to our product and our users. We want to find a better way.”
Though uTorrent won’t reveal what these alternatives could be, it does promise to being transparent about the changes in the revenue model. Further, it ensures to provide options for every budget.
In its own words: “Provide our users with clear options for supporting uTorrent (with options for every budget)”
While charging users for its services could prove lucrative for the company, it’s likely to cause a heated debate and may risk driving customers away to other free BitTorrent clients.