BMW Not Ready to Sell Alphabet.com domain to Google
Google recently announced its new restructuring plan and named Sundar Pichai as its new CEO. Google itself now becomes part of a new larger organization, Alphabet, headed by Larry Page and Sergey Brin.
As with any new company you would expect a new website, and one can assume Page and Brin to choose the Internet domain of the same name as their new holding company. But it seems that things are not as smooth as planned in this regards.
As it turns out, the domain alphabet.com, as well as the trademark Alphabet, already belonged to the German automaker BMW. To make things worse: BMW does not want to sell.
“We are not planning to sell the domain,” said Micaela Sandstede, a BMW spokeswoman in Munich. She emphasized that the website is a “very active” part of Alphabet’s business. Alphabet is a subsidiary of BMW that provides services to corporations with vehicle fleets.
Further, she said BMW is currently examining whether any trademark infringement has taken place, in light of the conflict.
Ever since Google’s announcement of Alphabet on Monday, the alphabet.com website has experienced downtime due to high traffic.
At the moment, Alphabet — the Silicon Valley entity — has its website located at the address abc.xyz.
Gohar is the lead editor at TechFrag. He has a wide range of interests when it comes to tech but he's currently spending a big chunk of his time writing about privacy, cyber security, and anything policy related.