AMD Unable to Ship Enough Radeon R9 Fury Chips to its AIB Partners
Advanced Micro Devices seems to be facing some serious issues related to managing the demand of its Radeon R9 Fury graphics cards. According to a new media report, the U.S.-based chip designer is unable to supply enough R9 Fury chips to its AIB partners.
The Radeon R9 Fury (non-X) was launched last week at $549. The card is based on the Fiji Pro GPU and features a 4 GB of High Bandwidth Memory (HBM). The review roundup showed that the Radeon R9 Fury card delivers high performance and can be positioned between GTX 980 and GTX 980 Ti. But before sales of the newest card could even be started, AMD is already suffering from limited stock issues.
A report from Hardwareluxx claims that the main reason behind this scenerio is the delay of reference and custom boards. This doesn’t come as a surprise as the whole launch of the new Fiji based cards has been a bumpy road for AMD.
First, the company had to delay the product on several occasions, just to launch on June 24. Then the launch did come with its own hitches; while AMD successfully made its new graphics cards significantly shorter using the innovative HBM technology, its choice to use liquid cooling did not really pay off. It resulted in producing high-pitched whine, though the company has since added a fix that resolved the noise issue.
Talking about the performance, while the new HBM powered card operates pretty fast and smooth, it is not the 4K champion, 980 Ti killer AMD would expect it to be.
However, the hard time that AMD faces may be considered as of no significance as the chipmaker cannot ship enough Radeon R9 Fury-series graphics cards to its board partners.
AMD has over 10 AIB partners, who officially buy GPUs from the company. But only two of them, namely Asustek Computer and Sapphire Technology, will offer AMD Radeon R9 Fury cards in the start. Eventually, other partners including Gigabyte Technology, MicroStar International, and PowerColor will begin offering the latest chips. But at first, as the source reports, limited quantities of these chips will be available from two of AMD’s partners.
There’s no telling just how many Fiji-based chips AMD could get from its partners at Taiwan Semiconductor Manufacturing Co., so it’s basically not possible to guess how long AMD would take to solve this problem – which is pretty serious at the moment.
Neither AMD nor its partners have commented on the story.