Selfie, Shopping and MasterCard – Sounds Like a Great Combo
Hate entering your passwords when purchasing online via credit cards? MasterCard has a rather fun solution to it. The credit card company will be testing a new program in which you can authenticate a transaction just by clicking a selfie.
I know this sounds strange but the idea is absolutely brilliant and out of the box. Ajay Bhalla, responsible for the idea presented to the company, believes that ‘the new generation, which is into selfies’ will eventually ‘find it cool. They’ll embrace it.’
So the next time you feel like purchasing something but are too lazy to type in the pin or have trouble remembering it, all you need to do is take a picture. This program scans users’ face via face recognition software.
So it isn’t too difficult or confusing, you need to download the MasterCard app from the Play Store on your smartphone and the next thing, take a selfie and you are good to go. When you are done adding items to your virtual cart and ready to pay, at the time of check out, an authorization will prompt which will ask you for face recognition or fingerprint scan.
These two options will be presented to you; if you go for face recognition you would have to look straight into your camera and blink once. The reason behind blinking is to make sure that no other user is using your image to authenticate.
There are however privacy concerns but MasterCard assures that everything will be converted into codes. The company will not receive a picture or fingerprint of the card holder. In fact, they will be securely transferred.