Lego Invests $150 Million To Make Non-Plastic Toys, Environment is Important
Toy making company, LEGO has announced to spend one billion Danish Krone– about $150 million — to discover and apply novel methods for development of sustainable materials without utilizing plastic.
For this very purpose, Lego is establishing a Lego Sustainable Materials Centre and hire more than 100 new employees for the centre.
“Our mission is to inspire and develop the builders of tomorrow. We believe that our main contribution to this is through the creative play experiences we provide to children,” Lego Group owner Kjeld Kirk Kristiansen said in a statement. “The investment announced is a testament to our continued ambition to leave a positive impact on the planet, which future generations will inherit.”
Each year, Lego uses 6,000 tons of plastic to manufacture its blocks. Now the company has planned to find a new method with which Lego may continue building toys without compromising natural environment.
Experts will start working on the project by 2016 and will try to accomplish their objective over the next 15 years.
Lego CEO Jørgen Vig Knudstorp considers this project “as a major step for the Lego Group on our way towards achieving our 2030 ambition on sustainable materials.”
“We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing [Forest Stewardship Council] certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials,” he further added.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.