Google Ventures Invests in “Lost My Name,” Book Company
If you are in London you might have heard of “The Little Boy/Girl Who Lost His/Her Name,” the hugely popular pictorial book for children.
The company behind the project is called Lost My Name and apparently they have got the attention of some of the big guns!
Recently we have picked up news that they have raised a $9 million Series A funding spearheaded by none other than Google Ventures.
Apart from them, Greycroft, The Chernin Group, Allen & Co as well as Cris Conde the ex-chief executive officer and president of SunGard have also invested in Lost My Name.
So what exactly are they going to do with such an amount? They are planning on expanding their businesses towards United States with new storytelling products on the same line as their previously popular book for children.
They are going to create a pipeline for those new products and also spend some dimes on research and development for the same.
At the back of the interest that Google Ventures and others have in the business are multiple reasons. Firstly, the company identifies itself as a full stack publication that relies highly on technology. In the words of Asi Sharabi, the chief executive officer and cofounder of Lost My Name, relies on an e-commerce platform that can be used to personalize books.
The aforementioned book, which is also their first one, has sold over 600,000 copies in 135 countries and they are even more excited about the second book they are going to launch.