Facebook Messenger App Now Has 700 Million Active Users
Last summer when Facebook decided to rip apart the messenger from the core app and introduced it as a separate Messenger app, the users did not like the idea. However, now the Facebook Messenger App standalone has 700 Million active users.
All of the users condemned the idea back then but now it looks like that they are all in for playing the game Facebook has to offer. Three months back in March the company announced that it has 600 million users, on Thursday Mark Zuckerberg (CEO Facebook) announced during the annual investor meeting that they have hit the 700 million user tag.
“There are more than 10 billion messages sent every day on Facebook, but in order to get to your messages, you had to open up the app—which could take a few seconds—and then go to a separate tab. And what we saw was that all of the messaging apps that people were using and they relied on the most were—kind of—these dedicated, focused experiences.”
At the meeting, Zuckerberg put down the underlying principle behind the introduction of Facebook Messenger App. The core motive was to make the massaging experience simpler.
Honestly I believe that Facbook did not give users a choice. They were forced to download the messenger app. Since the core idea of Facebook is connectivity and what good is the connectivity without chat?
Secondly, Facebook needed to step into the commerce zone, with the Facebook Messenger App launched separately the company could now add all the extra integration and non-massaging services down the line.