Pizza Hut’s New Blockbuster Box That Transforms into a Projector
Who else loves pizza at movie nights? And what if your pizza is coming directly from the ovens of Pizza Hut? Wait for it, it isn’t ending right here. Imagine your pizza coming in a box that can turn into a projector for your smartphone. How cool is that!
A new box introduced by Pizza Hut called the Blockbuster Box turns instantly into a projector. This was introduced as a marketing stunt in Hong Kong by Pizza Hut, and was designed by Ogilvy HK.
The Blockbuster Box has a red plastic table that comes with every pizza box, which is meant to prevents the upper lid from touching the pizza. What’s special about this table is that it features a lens which is further inserted in the perforated hole at one of the sides of the box.
Once you are done with inserting that magnifying lens, you need a smartphone for displaying the video. You need to place your phone in the middle of the box and then turn on the video for the display to be magnified at your walls.
Don’t have Netflix? No problem. Each of these boxes comes with a free movie download. Pizza Hut has smartly printed the QR code on the box which will enable you to download a movie from one of the four genres of movies.
Movies are divided with the following categories; Fully Loaded (action movies), Slice Night (scary movies), Hot & Ready (romance) and Anchovy Armageddon (sci-fi). The offer is currently only available in Hong Kong. It might be available in other countries in future though.