Netflix Says That Piracy Will Help Them Launch in Spain
Well if it was not for the media giant Netflix who would have actually believed that a company has said it, not once but twice, that they support piracy.
Something like that happened, yes you might not believe it but the CEO of Netflix has said it out loud that piracy has actually helped Netflix in Netherlands and will further help it in Spain. In El Mundo Reed Hastings, Netflix’s CEO said that they are very optimistic that this approach would actually help the company.
“I think that Spain is going to be one of our most successful countries. It has a population with a high level of [Internet] connectivity, which is accustomed to e-commerce and has given indications of being interested in our product. We are very optimistic.
What’s certain is that [piracy] has created a public that is accustomed to viewing content online. We will offer an alternative that is much simpler and immediate than looking for a torrent.”
Netflix said in 2013 that they would be using a new kind of a market research which will explain how Piracy will in fact help the company in looking for what the users are interested in. This approach is rare and many corporate gurus suggested that the approach will impoverish artists and become a threat for the company.
However, nothing of that sort has happened yet, the approach has helped the company in Netherlands and they expect it to set up base for them in Spain as well which has high piracy levels.
Most companies usually condemn piracy and are fighting against copyright issues. However, turning such an issue in an advantage is rare and smart.
Source: Torrent Freak