Apple Music Service Expected To Launch Today
With plans to lead the competitive music-streaming industry, Apple is expected to introduce its own service today during the keynote of its developers conference. That is according to several online new reports.
Apple’CEO Tim Cook will announce a new streaming-video package and upgrades for its Apple TV service as well. The video service can be delayed, however, as some sources have been revealing Cupertino company’s unfinished negotiations with the broadcasters.
The Business Insider states, on behalf of industry analysts, that the iPhone maker has to set a “robust” business model to achieve its desired role of a leader in the industry.
To open its own music service, Apple Inc spent $3 billion last year to own the Beats headphone maker and music streaming service.
However, the bought out didn’t mean much success in pursuit of leadership in the arena of streaming industry. For the company Apple bought had 303,000 U.S. subscribers at the time when current champion of the market Spotify was boosting off 4.7 million in the U.S.
But Apple has plans to achieve its seemingly less practical target. That is the company wants to sign-up 100 million subscribers, to whom it plans to provide music for $10 a month.
To meet the figures, Apple will initially transfer Beats users to its new service. Additionally, current buyers of music on iTunes will get an option to subscribe monthly package.
Beyond that, Apple is reportedly planning to offer “three-month free trial period for the paid service,” Business Insider writes on behalf of a source who was speaking on “condition of anonymity.”
Also, the Cupertino company will keep offering iTunes Radio for free. And its live online radio station will have DJs, like former BBC host Zane Lowe and artists Pharell, Drake, Muse and David Guetta, to entertain the public.