Spotify To Integrate a New Monetization Option for Creators
Looks like Spotify has a lot of going on behind the curtains these days. Just recently, the company announced it was adding more non-music content to its app. Spotify said at an event on Wednesday that it is launching time- and context-specific playlists in addition to other media like podcasts and video. The new offerings include news bulletins from Comedy Central, Vice News, BBC, Elite Daily, and TED.
Further, it has also taken steps to commission music tracks that respond to the various activities users engage in real time.
Well that’s all meant to enrich the user experience. Now the streaming music giant seems to be taking a step away from its users and toward the creators to allow them a way to monetize their Spotify-related programs. Sam E, Lead Product Designer for Spotify, said in a tweet that the company is currently working on a new monetization option for third-party app developers.
— Nicolas Nemni (@nicolasegosum) May 21, 2015
As for this new monetization method for creators, no specifics have been revealed except for the tweet itself. We’ve contacted Spotify to know if it could expand on the topic. We’ll update you as soon as we get an official word.