Facebook Might Allow Businesses Contact Customers via WhatsApp
At the F8 conference this year, Facebook announced that they will be using a new approach as a proposal called Businesses for Messenger Initiative. Until earlier today, they also announced their plan to expand this feature from Facebook messenger to the popular chat app, WhatsApp.
Now the Businesses or marketers would be able to communicate directly with their consumers for brand inquiries and other aspects.
Bloomberg reports, David Wehner, Chief Financial Officer for Facebook said on Monday at JPMorgan technology conference, Boston that business-to-consumer messaging is good for the business and it will open new opportunities for WhatsApp.
We think that enabling that B2C messaging has good business potential for us. As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.
The tool now announced for WhatsApp is similar to what is being offered by Facebook. The reason behind doing so is to monetize the app and steer a bit away from whatsApp’s traditional ‘non-paid-features’. The chat app does not involve other features such as games. It can be downloaded for free and then used for a year. But after a year, users have to pay $0.99 yearly subscription fee.
Jan Koum, WhatsApp’s CEO said in April that once the monthly active users reach to 1 Billion, only then the app could start producing profits (it currently has 800 million active users).
WhatsApp is usually used by people who do not want to waste money on international data. It was introduced as a chat app however now it has also launched the free calling feature, which is not exactly free if you are roaming.