Apple Is Now The Proud Owner Of A Mapping Company
Apple, the tech giant behind iPhone, iMac and other devices, has now bought a new mapping company. The move is an attempt to boost the company’s mapping software.
The deal is being kept under wraps in term of its financials, but Apple has now bought Coherent Navigation, a Bay Area mapping company.
When asked about the financial details, Apple said in an email:
Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.
The news was confirmed by Apple to New York Times.
The company, Coherent Navigation, came into existence back in 2008. The firm was known for offering commercial mapping services in partnership with the likes of Boeing and Iridium.
While we assume that Apple may use this company to boost its mapping service, it isn’t fully clear as what Apple plans to do with it.
Silicon Valley has been pretty interested in location-based technology, which is quite obvious by recent reports that ride-sharing startup Uber has bid roughly $3 billion for Nokia’s Here Maps.
It isn’t a secret that Apple’s mapping service is still a step behind rival Google’s. Will Apple ever be able to compete with Google maps? Only time will tell. Till then, share your take on the news with us in the comment below.