Google Implementing “Buy” Buttons For Mobile Search Results
In an apparent move to take on online retail giants like Amazon and eBay, Google is planning to add “buy” buttons to all of its mobile search results.
According to a report by the Wall Street Journal, the new buttons will begin to show up on search-result pages within the next few weeks. They will appear under a “Shop on Google” option at the top of a search page, potentially diverting traffic away from other retailers.
When clicked, the buttons will take users to a Google product page where the items can be purchased from the respective retailers. The report notes, though, that the buttons will only be shown alongside Google’s paid search results. The buy buttons will not be added to the normal search results.
Google will apparently be paid by retailers via its current ad biz, rather than taking a slice of the proceeds from the items sold through its buy buttons.
The company’s new plan comes right after it faced trouble last month in Europe in a long-running anti-trust case that blames Google for abusing its dominance in the search market.
In reply, Google claimed that its shopping results had “not harmed competition” because of the likes of strong players such as Amazon and eBay.