Rdio Challenges Spotify And Tidal With Its New Low-cost On-Demand Music Package
Rdio, an online music service, has announced a new on-demand, ad free, music package for mobile users. With the new service, called Rdio Select, users can enjoy ad-free radio and 25 songs (per day) that can be downloaded and streamed. Additionally, subscribers will enjoy 10-song playlists that Rdio has got curated by famous artists. The San-Francisco company will be charging $4 a month for the package.
When Rdio boss Anthony Bay was sharing his plans with BuzzFeed, he explained why his company had to limit the track count to 25 for newly introduced music package. Firstly, he said that, it was helpful in licencing the product in desired low price. Secondly, he believes that 25 songs are enough for one day downloading.
The users can download the specified number of tracks everyday but, they can not keep more than 25 tracks–that they have downloaded using Rdio Select–on their mobiles at once. This restriction from online music service can mean that the users may have to delete the songs after listening for one day in order to get new ones.
Rdio’s increasing efforts to offer cost-effective music service make us realize the competitive music streaming arena. The music repository has not got overwhelming popularity yet, but it has high spirits to compete the likes of Spotify and Tidal.
The latest offer by the company is indicator of its approach to surpass other expensive services with cheaper but full-fledged packages. Rdio boss sees his new offer as a rare mid-level subscription option in music streaming space.
“We’ve all been flying airplanes that had business class only,” Bay told Buzzfeed. “There is no coach.”
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.