The New York Times Reboots Its NYT Now for iOS, App Goes Free
If I’m correct, The New York Times released its NYT Now app over an year ago. The app was an attempt on the publication’s part to make their digital offering more than just an online version of articles from the print edition.
The publication has now released an update for its iOS app, NYT Now 2.0, that it hopes will make journalism on this platform more appealing to readers who don’t pick up a print edition from the newsstand. People who primarily use smartphones as a mean to stay up-to-date with the latest news and happenings from across the globe are the targeted audience of this update.
The most notable change in NYT Now 2.0 is free news!
Readers no longer need a subscription to read articles published by New York Times. Here is the full changelog from the update:
- The app is now completely free. You can read unlimited articles — no need for a paid subscription.
- The newest articles are highlighted at the top of the news feed.
- Subscribe to the Morning Briefing and receive an alert when it’s ready.
- Share screenshots of story summaries to get your friends caught up quickly, too.
- Redesigned cards tell you what’s happening clearly and simply.
- And now with 1Password support.
Previously, there was a $7.99 per month subscription fee.
New York Times was happy with the engagement of users but it wasn’t satisfied with new subscriptions. So the app has gone free. You can download the new version of NYT Now over at the App Store.