Facebook Search Could End Up Hurting Google Search
Facebook is currently testing its own search engine, which the company believes falls right in their plans of keeping internet users within their own domain.
Under this new system, users will be free of venturing outside of Facebook to pursue content links, and the juggling between apps to copy/paste links from Google. The new feature will not stop the current browsing session on mobiles, and also prevent users from having any need for venturing close to Google.
Some Apple users in the US can already access a new “Add a Link” button on Facebook, which allows them to search for the link they want through keywords. The algorithm searches by the likelihood of it being shared before and prioritizes newer or highly shared articles. This makes it easier to search through Facebook for popular content, without heading over to Google search.
Once an article has been found, they can be published directly to Facebook just like any other status update.
According to a statement passed to TechCrunch, Facebook has already indexed more than 1 trillion posts to find out which posts were being shared and who had shared them — data to which Google doesn’t have access.
Facebook’s new search engine could very well end up hurting Google. According to a report, about 28 percent traffic on the internet is spent by users on Facebook. If this number stops heading to Google for its searching needs, Facebook ends up getting even more attention on the web.
Facebook’s new ideology is to create its own ecosystem from which users have no need to leave.