Apple to Reportedly Offer Free Music with its Upcoming Streaming Service
It is no more a secret that Apple is going to launch a new music streaming service. Ever since Tim Cook purchased Beats Music and Beats Electronics for $3 billion, they have altered their take on music and free streaming.
Although Apple wants people to actually pay for its upcoming streaming service, that does not necessarily mean that they have to pay for listening too. According to re/code, Apple is making ways in which users can gain access to ‘some’ music for free.
Apple plans on offering a one to three month free trial period which depends on how the negotiations with streaming services turn out.
Secondly, it is moving to a ‘SoundCloud’ lookalike feature in which artists can upload samples of songs of their choice which will be made available to non-subscribers. And thirdly, a newer and improved version of Apple’s iTunes Radio. The new things about this update is that the radio would be programmed by people instead of a set algorithm.
Over the passing time, the reason behind not introducing an absolutely free streaming service is that it does not produce enough profits. Although rivals like ‘Spotify ‘and ‘YouTube’ (loved by users) have not produced profits in a long time. As re/code quotes:
“In private meetings with label executives and other music industry figures, Apple has been arguing that free streaming won’t generate enough money for the industry via advertising, and doesn’t give enough people incentive to pay for subscriptions.”
We are not sure if the service would be free or not, however with just a month left in the official announcement I am sure we all can wait. Apple will announce the new music streaming service on June 8 at the developer’s conference.