Apple Is Now The Market Leader In China Due To Strong Sales
China isn’t a market in which a western company can thrive easily. However, Apple’s business in China is booming as it has gone past Xiaomi in the smartphone market.
China’s smartphone market dipped for the very first time since 2009, analysts have warned us about this for a while. Now, a new report from IDC claims that smartphone shipments shrunk in the last quarter.
According to the research firm, 98.8 million smartphones shipped during the first quarter of 2015. Comparatively, that’s a 4% decrease year-over-year and an 8% decrease when compared to the previous quarter.
According to a statement by IDC’S Kitty Fok:
China is oftentimes thought of as an emerging market but the reality is that the vast majority of phones sold in China today are smartphones, similar to other mature markets like the U.S., UK, Australia, and Japan.
This indicates that smartphone makers with a presence in China will have a tougher time selling new smartphones and finding growth. They will have to come up with ways to convince users to ditch their existing smartphones in favor of an upgrade.
This doesn’t affect Apple for now as due to its strong performance in the last quarter, the company has reached to the top of the food-chain.
14.7% of the total shipments are from Apple, while Xiaomi stands at 13.7%. On the other hand, Samsung is at 9.7%, a little behind Huawei who is at 11.4%.
You can read the full report from IDC by following the link given above.