AMD Wants To Be Known For Its High-End Chipsets and Not as the “Cheaper Solution”
AMD is currently being dominated in the market by rival companies Intel and Nvidia in both high-end processors and graphic capabilities. In fact, you’ll find it difficult to even come by a high-end laptop or desktop that hosts an AMD processor. Most of the times, these rigs are offered up with AMD solutions to help make the product cheaper.
In the graphical division, Nvidia has a commanding 76 percent hold of the market. Its latest lineup of cards are impressive in terms of both performance and value for money. AMD’s failure to launch its own lineup to combat that of Nvidia’s allowed its rival to dominate the market. Nonetheless, even with the recent generation, AMD graphical solutions came at a cheaper cost, but in benchmarks mostly fell short of Nvidia cards.
The red team is now weary of always being known as the “cheaper solution” in the eyes of the public and wants to change that with its new high-end and high-performance chipsets.
According to the company’s CEO Lisa Su, AMD plans to turn around the current perspective by focusing in the x86 field.
“It’s extraordinarily important to ensure that we have competitive, high-performance cores,” she said during the AMD Financial Analyst Day. “We have reduced our low-end PC exposure. When you look at AMD’s historical business, we were very, very heavily concentrated in consumer, low end PCs, that was actually our speciality.”
Despite that, AMD still has a long road ahead of them. Nvidia already has an advantageous lead since there was no competition to its latest 900 series. AMD is expected to announce its new 300 series later this summer.
As for Intel, the company may have competition coming in the form of AMD’s new Zen CPU Core which is scheduled for release next year.