The Design Process Behind Surface Was Brutal, Watch Microsoft Show Off Early Prototypes
This week’s Microsoft Ignite conference saw Senior Creative Director Ralf Groene talk about the grueling process that went behind the designing of Microsoft Surface.
The interesting presentation unveiled images of a few early prototypes, and also revealed that the product was entirely brought up at Microsoft’s Redmond campus.
According to Groene, the team had to scrap almost 2,000 ideas because in one way or another they didn’t cope well with the building of the Surface. Steven Sinofsky, the former head of Windows, was the executive sponsor behind the product, and who approved the funding for the team to go forward with the final design.
The Surface RT launched to a lot of criticisms, and was not able to see the numbers that Microsoft would have wanted. However, it didn’t discourage Groene and his team to stop working on the device. Thanks to their continuous efforts, the Surface brand is now a billion dollar product for Microsoft, and its latest models are drawing a lot of praise.
Groene’s talk carried interesting details in the Surface’s development process. Apparently the team originally went with a 16:9 layout because of a mandate from the Windows team.