T-Mobile and BlackBerry Patch Things Up for Launch of BlackBerry Classic
Following a rather heated year, T-Mobile and BlackBerry have now renewed their relations for the launch of BlackBerry Classic.
According to reports, T-Mobile will launch the BlackBerry Classic later this month. Online sales will begin from May 13, while the phone will be available with “participating” T-Mobile stores by May 15. Interested users will have the options of $0 down and 24 monthly payments of $18.33, or shell out $439.92 to purchase the Classic at its full retail price.
Contention between the two companies began when T-Mobile sent out a promotional email to BlackBerry customers, urging them to drop the platform and utilize an included discount coupon to upgrade to an iPhone.
CEO John Chen was none too happy over the act and called it an “inappropriate and ill-conceived marketing promotion.” T-Mobile tried to follow it up by offering BlackBerry users a $250 trade-in promotion as an incentive towards the Z10 and Q10. However, at the same time the company was also offering a $200 trade-in promotion that enabled BlackBerry customers to upgrade to any smartphone. As things stood, more than 94 percent of BlackBerry customers opted to go with a non-BlackBerry device.
Following this trying period, BlackBerry announced last year in April that it wouldn’t be renewing its licensing agreement with T-Mobile. Today, however, the companies are back together.
“Together with T-Mobile, we hope to deliver highly differentiated solutions that appeal to our mutual users: the power professionals who depend on their smartphones to get things done and make things happen,” Chen said in a press release.