Reddit Expands Original Content Domain By Launching A Video Division
Reddit, a social networking and news website, has become a reputed platform in short span of time. But it is dependent for almost all the content of the site as it mines it from other sources. That was true before the company decided just recently to venture into the original content domain. Now it is leaping one step further by launching its own video division.
“Reddit’s mission is to connect people across the world through authentic conversations, collaboration, and community — video is an amazing storytelling medium and there’s no better wellspring of original stories than Reddit,” co-founder of the company, Alexis Ohanian, said.
Reddit has assigned the task of launching the video division to Stephen Greenwood and Jordan Oplinger — both are regarded experts of The Verge video team. Reddit will be hoping that the duo will meet its expectations like they have been in the past.
Greenwood is ready and excited for the new challenge. “Something that gets me really excited is being able to work with the community. I think Reddit has the smartest, most witty community on the internet,” he says.
“We’ll be aiming to tell some of the best stories that have happened on the platform and because of the platform.”
The recent moves will not only make Reddit self-dependent for the content but, as The Verge suggests, can trigger new marketing and advertising techniques as well.
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