HTC One M9 Is To Blame for Their Low April Revenues
HTC has had the worst April revenues in the last six years and the latest flagship smartphone One M9 is to blame. Reportedly the revenues have decreased more than 30 percent; we will discuss the exact figures in a minute though.
For now, the One M9 was supposed to increase the revenues for HTC as it was the ‘Flagship Phone’ but well, some kids aren’t as smart as others. According to HTC, their revenues for April went down 33 percent they totaled NT$13.5 billion ($440 million) comparing them to March of 2015.
If compared to last year’s profits at the same time we can see a 39 percent decrease. Unfortunately for HTC, since 2009 this is the lowest revenue they have generated; 2009 stated revenue of NT$11.4 billion.
An analyst for Yuanta Securities Investment Consulting Co. told Taipei Times that the reason behind HTC’s huge failure were the heating issues and created questions in users’ minds.
“Revenue for last month was weaker than expected, which was due to poor M9 demand. HTC might have underestimated the Qualcomm [Snapdragon] 810 processor’s thermal issue, and this has resulted in poor reviews and concern from carriers.”
According to several One M9 reviews, there actually were a lot of thermal issues going on, users sensed heating issues at the time when they were downloading apps, streaming videos and for the period of heavy-duty processing tasks.
It was using the Snapdragon 810 and had battery issues (most the latest phones coming out this year are using 810) though LG G4 has used Snapdragon 808, smart move! We do hope the release of M9+ sports increases HTC’s revenues.