Apple Continues to Lure Android Users Towards Its iPhones
In the first quarter of 2015, almost 33 percent of new iPhone units sold in Europe were to former Android users, states a new report from Kantar WorldPanel.
This report only gives credence to what Apple’s CEO Tim Cook stated in the company’s recent earnings call. Last month he highlighted the success of Apple in being able to convince Android users to jump ship.
“We continue to see a higher rate of switchers than we have seen in previous cycles,” he said. “The current iPhone lineup experienced the highest Android switcher rate in any of the last three launches in the three previous years.”
To further back its attempt at garnering new following, Apple has also released a step-by-step guide for Android users to migrate their data to iOS. In March, the company even extended its trade-in program to cover all smartphones. Under this program, users in Europe and the US can hand in their Android, BlackBerry, or Windows Phone devices for credit which can be used towards a new iPhone.
Seeing how the program was only recently implemented, it’s unlikely that it had a major effect in the data provided by Kantar. Nonetheless, Apple’s attempts to lure Android users away are seemingly working to great results. It would be interesting to see what the new figures show in Apple’s next earnings call.