Elance-oDesk Rebrands As Upwork, Launches New Chat Platform
People are constantly looking for freelance work. Overwhelming crowd in the job market has made it an easy option for the job seekers to look up the online platforms which offer contract-based works. One of such platforms, which serves as the mid-dealer between businesses and freelancers, is Elance-oDesk.
Elance and oDesk happened to be competitors but a year ago, they merged. Now Elance-oDesk has chosen a new brand name, Upwork — the name which will be shared by a newly announced freelance talent platform as well.
The platform, as per the description by Upwork’s new CEO Stephane Kasriel, is a “Slack killer.” It brings a new mobile app, search algorithms and a free of cost real-time Chat service. The initiative is being seen in the context of company’s aspirations to enhance the annual revenue on the platform from $1 billion today to $10 billion, in the time duration of six years.
The CEO believes that the occasion is a “complete relaunch of the company.” Although it has been a few weeks when Kasriel was designated as the new CEO of the company, he has been in the company since 2012. He was given the leadership of the team, of 300 engineers, designers and programmers, tasked to launch Upwork platform.
Upwork focuses on temp assignments which have helped the platform stable its position in online job search market, where number of competent competitors like Indeed.com, Monster, CarreerBuilder, LinkedIn are present–sites which pay sufficient heed to permanent jobs.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.