Pinterest Launches Developers Platform to “Bring Pins to Life”
Pinterest is launching a beta version of its Developers Platform. Now the developers, aspiring to build apps for the photo sharing website, are entitled to access data of Pinterest users after signing up for whitelist – a program where Pinterest presumably wants to assemble the developers.
“We hosted an internal event to see what people in here would build on top of that, and the results were really cool,” Josh Inkenbrandt, Pinterest’s developer platform lead said.
“So we realized, we need to be able to start opening this up and see what developers would want to do. We crafted our policies to make sure the incentives are aligned with developers, with Pinterest and obviously with our users. For us, an app that’s great is an app where our Pinners are the ones that are benefited the most.”
Developers will utilize pinners’ data to work on the unique ideas for creating new apps. Pinterest has always tried to ensure users’ privacy and it seemed it will go with the flow. Despite the fact, that pinned information is generally open to any one, the company believes when that data is to be used for app creation purposes, users are to be asked for their permission.
The company is hopeful that the ramifications of its initiative will be new apps with diverse uses.
“We expect to see a range of apps, including those that re-imagine the education, transportation and vacation planning industries, and more,” a spokesperson for Pinterest told WebProNews in an email. “Imagine an app for ordering ingredients from a recipe Pin or booking trips based on travel Pins.”