Gameit Raises $1.6 Million in Seed Funding, Mobile Trivia App Launched
Not that mobile websites and mobile advertising was not important previously, but with Google’s latest change in their algorithm that prioritizes mobile friendly websites, the ever increasing mobile usage as well as mobile gaming, the focus has shifted further.
Gameit, “the free mobile trivia app that rewards consumers with prizes and shopping deals for engaging with brands,” through mobile gaming has jumped on the occasion and pumped up their services.
They have recently closed a $1.6 million seed funding round that is aimed at offering mobile ad engagement solutions to companies that are claimed to be wasting some of their advertising budgets because many of the internet users completely ignore ads.
Bryce Johnson the Chief Executive Officer of the company believes that they are going to revamp the mobile advertising paradigm by “incentivizing” consumers against interacting with companies and their brands. Here’s an excerpt from his statement:
72 percent of Americans ignore ads completely, yet companies continue to spend billions on advertising each year to try and reach them. By gamifying mobile advertising, gameit is changing this paradigm. gameit creates a true value exchange between advertisers and their audiences – incentivizing consumers to engage with brands, while driving a higher level of brand knowledge and retention. It’s a win-win for everyone involved.
The app’s launch is expected to introduce newer ways to indulge consumers like shopping for one of a kind deals and other prizes. Here’s one simple example of how they are doing it:
Players are provided with 5,000 free coins from gameit to start, which they can use to gain access to specific games and prizes. With every correct answer, users earn more in-app coins. The top scorer in each game wins the product for free, but everyone who plays gains access to a deal on the item – ranging from 10 to 65 percent off, depending on how well they do in the game.
Expect to be introduced to advertisements as a part of your gaming experience.