Yahoo Building Two Messaging Apps Similar To Snapchat And BeamIt
Marissa Mayer has taken a strong hold of Yahoo and seems to be working her way into the trends. After the sudden boom of messaging apps like Facebook Messenger, WhatsApp and Snapchat, Yahoo is reported to also have two messaging apps in its pipeline.
Business Insider has revealed that one application would be focused on group messaging, and likely replace Yahoo’s old desktop app, Yahoo Groups. However, the other app is designed for one-to-one communication.
A source of BI described it as a Snapchat competitor, to be marketed at teenagers. The project is being lead by Yahoo executive Adam Cahan.
The one-to-one project’s existence was first reported by Amir Efrati of The Information this month. He described the product as “a mobile app that combines live and recorded video and text, blending aspects of live video apps like Meerkat, YouNow and Skype and the recorded video messages popularized by Snapchat, according to a person who has seen the product and a person who was briefed about it.”
The group messaging app Yahoo is being developed under an executive named Jeff Bonforte, who is in charge of all of Yahoo’s “communications” products, including Yahoo Mail. Bonforte’s team is collaborating with the team that came into Yahoo when it acquired startup Cooliris last November. Cooliris had created a group messaging app called BeamIt previously, and Yahoo’s app is borrowing many ideas from it – the perks of Meyers timely acquisitions.