Demonoid Denies Access To AdBlock Users
Famous torrent website Demonoid has effectuated some new regulations for users who want to access the website. Now the users must disable AdBlock if they want to get free content from the site. Meaning, no one can bypass the advertisements which are considered indispensable for functioning of such sites which charge nothing — for downloading music, videos and games etc. — from users.
AdBlock is a browser plug in which allows users to avoid the embedded ads. But the users must give up the usage of AdBlock in order to get content from Demonoid. If someone tries to access Demonoid otherwise, following message appears on the site’s page.
When the plug-in of the ad-blocking software is disabled, the website becomes available again. And that means reappearance of the often not welcomed ads.
Demonoid’s move is very surprising in the arena of torrent sites and especially in the context of a recent rule by one German court, which permits usage of ad-blocking software. But logically Demonoid’s approach is justifiable.
Although torrent sites deal with pirated content, still they have certain financial needs to run their operations smoothly. And advertising is arguably the most effective and convenient source of revenue generation for them. Though Demonoid has another source of profit generation as well — users donations.
Why blocking ads matters a lot? Advertisers’ main objective to get their ads displayed on famous sites is to target the larger audience. If majority of the sites visitors block ads, this will reduce the views for ads. Thus, when the advertisers realize that they are not accomplishing their objective, they may decide not to contract with those sites where few people are watching their commercial advertising.