German Court Allows Companies To Make Ad Blocking Software
After a new rule from the court, it is legal in Germany to make software to perform the necessary task of blocking annoying ads, reports PCWorld.
This is indeed a special news for AdBlock Plus in Germany whose expedition of blocking ads was challenged by German newspapers Zeit Online and Handelsblatt. The newspapers had filed an application in the Hamburg Regional Court to stop the German company Eyeo from selling its AdBlock Plus software. The newspapers reasoned that the company was violating the law by interfering with their ad-based online marketing for businesses.
The reasons were not enough for the Hamburg court to ban AdBlock Plus, so it rejected the complaint on Tuesday.
Users get a tremendous control over the ads through AdBlock’s browser plugin. That is, they can block the way of annoying ads and enjoy their favorite content without interventions of exasperating ads.
Eyeo, the company behind AdBlock Plus, appreciated the court’s decision via a blog post.
“The Hamburg court decision is an important one because it sets a precedent that may help us avoid additional lawsuits and expenses defending what we feel is an obvious consumer right: giving people the ability to control their own screens by letting them block annoying ads and protect their privacy,” wrote the company.
Aside from facilitating people, AdBlock Plus is a source of enormous profit generation for Eyeo. The company has added a whitelist in its ad blocking plugin. It gets paid by many large organizations including Google, Microsoft and Amazon.com who, in return, get their “acceptable ads” in whitelist. All the ads in whitelist aren’t filtered, something which has been greatly criticized.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.