Samsung To Market The Galaxy S6 And S6 Edge Without its Official Logo
Samsung is going to employ an uncanny tactic to market it Galaxy S6 and Galaxy S6 Edge in Japan. According to English-language Korea Herald newspaper, the Korean smartphone maker has decided to remove its official logo from the devices. The decision is being interpreted in context of certain political reasons.
Now when the devices will be available in Japan from 23 April, they will be called the “Docomo Galaxy” and “au Galaxy.” These names represent the two mobile carriers with whom Samsung is co-branding the smartphones.
“We think the Galaxy brand has been well established in Japan,” Korea Herald quoted a Samsung official.
The chief reason causing Samsung to make such a drastic move in Japan is rather political. It is a known fact that diplomatic relationships between aforesaid nations have never been very harmonious. The political tension also contributes to business expeditions of the Korean companies with in the territory of Japan. Samsung seems perfect example of such companies who undergo irreparable economical loses just because of political tension.
Samsung has been struggling to stable its smartphone business in Japan. The current decision can be seen as a continuation of its endeavors to secure a solid position as a smartphone vendor in the country.
The Korean smartphone company has failed to maintain its global success in Japan. According to Counterpoint Research, Samsung did 25% of the smartphone business across the globe but could only secure 5% of the smartphone market in Japan. The most alarming fact for Samsung is the constant decline of its business in Japan. The company caught 16% of the business in Japan Market in 2014 which reduced sharply to 5%.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.