Google to Wreak Havoc on Many Websites Tomorrow That are Not Mobile Friendly
If you didn’t know of it before, know it now! Brace yourselves as the mobile-led Armageddon hits all websites tomorrow! Google is bringing a massive change to its algorithm that will set mobile friendliness as a ranking signal.
Back in February Google had officially announced the changes and advised all the websites to get on track with the upcoming algorithm change. Here’s an excerpt from what they said back then:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
What they did not mentioned here are the drastic effects that this is going to have on tons of website owners that will not upgrade their websites to make them mobile friendly. According to some analysts, this is going to do more harm to small struggling websites and indirectly support all the websites which are already prosperous.
No doubt Google gave a couple of months to everyone in which they could prepare for the changes but it is pretty much clear that many websites are going to be crushed in the process tomorrow.
Itai Sadan, the chief executive officer of Duda says:
I think the people who are at risk are those who don’t know about it. Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web.
Do you agree with him?