Apple Will Conserve 36,000 Acres Of Private Forestland In The US For Paper Production
Apple has signed a partnership with a non-profit company The Conservation Fund, working to preserve the outdoor heritage in the US, in consideration of buying ~36,000 acres of private forestland in Maine and North Carolina. Apple will conserve and harvest this land to produce paper for packaging of its products.
Apple has assigned The Conservation Fund task of looking after the land which is roughly two and a half times the size of Manhattan.
“Apple wanted to work with an organization that had the ability to acquire and manage these forests, and we’re thrilled about this partnership,” said The Conservation Fund’s president, Larry Selzer. “Apple is doing something unprecedented here.”
Apple’s initiative is not only exemplary for other tech companies to play their roles in preserving nature, it is a very ingenious business idea too. The Cupertino company sells millions of Phones, iPads, iPods, and Macs every year. Therefore, if the plans work well for Apple, the forestland can effectuate a good part of its paper needs.
The land will be managed and harvested in “working forest” model. This is very significant approach for economic stability of the forest, sources suggest.
“We feel a deep responsibility to take real action and make sure we’re addressing our own footprint,” Lisa Jackson, Apple’s vice president of environmental initiatives told Buzzfeed. “And if we take the approach of just buying sustainably sourced paper, we’re not making the world a better place — we’re zeroing out. Apple has been really clear that we want to leave the world better than we found it; that’s one of our values.”
Indeed, Apple’s move can be very vital to protect 36000 acres of the forestland which are a small part of an estimated 45 million acres of private forest in the U.S. Vulnerability of the nature lands demand other companies to come forward and make such moves by assuming the responsibility of perpetuating nature’s life.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.