Snapchat Is Trying To Entice Uber Employees With A ‘Unique’ Recruitment Strategy
Ephemeral photo messaging app Snapchat is reportedly employing an innovative technique within its app to poach engineers from Uber.
Snapchat’s surreptitious tactic for recruiting Uber workers was disclosed by a worker and resident at Uber’s headquarters in San Francisco. The source divulged to Forbes reporter that he came across a new geological filter on Snapchat app.
“This place driving you mad?” read the mentioned filter. According to the source, the filter seemed to be designed for inhabitants of Uber headquarters only–a fact which hints that the filter is perhaps initial of Snapchat’s attempt to lure Uber employees.
Users can send this filter to their friends by applying it to the pictures they intend to share. Snapchat has attached its job page’s address with the filter. Additionally, a Snapchat’s trademark ghost can be seen driving a cab while giving expressions of frustration and sadness.
Snapchat has however not denied its technique. “They’re a unique and playful form of recruiting,” observed Snapchat spokesperson Jill Hazelbaker. She added that the filters were being for a “handful” of locations. Which means Uber is not the only one whose staff is being enticed by Snapchat.
“Geo-filters are special overlays for Snaps that can only be accessed in certain locations,” Snapchat’s website explains. “Simply choose the geographic area you want your filter to be available in and upload an image asset. All images must be original artwork and have to be approved by the Snapchat team.”
Snapchat is based in Venice, California with 200 staffers. There are couple of new jobs being offered at the headquarters and in New York. According to sources, the messaging app company needs about 40 workers in California office.