Smartwatch: The Next Platform For Advertisements?
To my understanding the supreme motive for all the businesses is: profit. And advertisement is one major source for gaining profits for the companies. The whole phenomenon of gaining profits by virtue of ads is demonstrated in Internet and technology arena, in a crystal clear fashion. The ads are not just found on the web but in equal frequency they reach our mobile devices too.
Having said that, these ads sometimes become very irking for sensitive users who then head towards ads-free service. So here again a new profit generation source is created on the strength of ads.
Am I here to give you the good news of elimination of advertisement? No, not at all. Logically, it doesn’t seem possible because it is, metaphorically speaking, the fuel which runs the engine of business world’s cart. I’m to tell you on behalf of a report by Juniper Research that in near future you might come across a good numbers of ads on the smartwatches. You say the advertisers are going to follow you everywhere? Yes, you are right dear reader.
According to the report by year 2019, advertisers are likely to spend $68.6 million just to remind you about their products via your smartwatch. The total amount possibly to be spent on ads will surprise you to even a greater extent when you will compare it with this year’s $1.5 million.
The chief reason behind advertisers’ growing interest in advertising through smartwatches is because of the popularity of wearables. And that’s what advertisement is all about–follow the masses and their interest.
The rest of the small screen ads phenomenon is rested to your imagination. Just imagine how challenging it would be for advertisers to modify the ads for short glances, which they hope users will pay attention to. And also think about the possibility of frustration, people might have when they will be interrupted by small objects on their wrists with buzzes of ads.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.