The New York Times Removes Price Tag From its NYT Now iOS app
The New York Times is arguably one of the most famous news publications of the world. It has followers who have put their faith in its content to stay up-to-date with the world where every coming second conveys urgency.
To make it easier for readers, here I’m referring to users of Apple devices necessarily. To grasp the essence of all the important events happening around, the newspaper introduced an NYT Now iOS app. The app enables users to read the most important content from the paper. Monthly subscription of the app was priced at $7.99.
However, the NYT wasn’t contended with the performance of the subscription-based service. And thus it has decided to offer the app for free. Here’s what the press release about the policy change reads:
On May 11, NYT Now will relaunch as a free product with new features that will make it an even better way for a younger, mobile-first audience to get up to speed on the news quickly. Current NYT Now subscribers will be granted access to all New York Times digital content on web and smartphone at the same rate of $8 every four weeks.
I agree with all those dozens of reviews on iTunes that affirm with the NYT’s decision to offer the app for free. I also believe it’s time for other newspaper organizations too, to aid inhabitants of this awfully busy world.
Equally important is ubiquity of such services. Phrasing differently, such services should not be limited to certain brands but should be offered to all and sundry. When making minds are facilitating human beings in almost every other area of life, why not the pursuit of knowledge?
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