BuzzFeed To Test Short Clips To Expand Into TV or Long-form Projects
According to the president of BuzzFeed’s Motion Pictures division, Ze Frank, there is much more to BuzzFeed than just listicles and quizzes.
“We make lots of content: we’ve made over 3,000 videos in the last two years, we make over 50 a week right now and we do a billion views a month,” said Frank at the MIPTV conference in Cannes.
“The reality is that when you’re in a time that is dominated by social distribution, the stuff that spreads to you is the stuff that you’re going to define the brand by. If your friends are sharing a lot of silly stuff with you that’s how you’re going to think of BuzzFeed’s content.”
Frank’s job is to produce content for the audience, both in the form of long telefilms and short films for the web. Frank is now seeking to use short films to test their content as the web offers a great size of audience, so they can determine which content should be expanded into TV or film-length projects.
“The way short-form content can move in such a frictionless way around the web, that’s a fantastic way to build affinity with shows and characters. And that affinity will translate over to larger stuff.”
BuzzFeed is keeping an open mind about how and where to distribute its longer projects, including whether to charge for them.
“There are three things that can come back: one is money, one is data and one is strategic relationships. And ideally we want all three,” he said.
Source: The Guardian